Get the most out of your business card
All businesses know that business cards are an essential item to own. It can be
extremely embarrassing to turn up to a meeting and have forgotten to bring your
business card with you. Also when a business moves to new premises, getting their
business cards and company stationery printed is usually one of their highest priorities
along with telling clients they have moved. But whilst most companies have these
valuable marketing tools in their desk drawer, many don't actively use them! This
article suggests ways of using your business cards to their full potential to generate
enquiries, sales and new contacts.
Give a handful of business cards to other business owners
Think about what type of businesses are complementary to yours and give them some
of your cards to hand out. If relevant you can take some of theirs and do the same,
or offer them a referral fee for any business they generate. Referrals are a great
way of increasing business, as people buy from people they trust.
For example estate agencies sell houses and when most people move, they also require
the services of a mortgage advisor, removals company and solicitor. If you are one
of these businesses, cross-referring can be a great way to generate leads for all
By giving complementary companies cards to hand out it will increase the effectiveness
of the referral. It will help the client to remember to call you and make it quick
and convenient for them to do so.
Join a networking group
Networking on a regular basis is an excellent way to get your business cards out
there. There are a huge number of groups to choose from that provide the opportunity
to make new contacts. It is essential to have a good supply of business cards with
you to help people remember who you are and what you do after the event. The best
type of cards for networking are those that clearly explain the services or products
that you deliver. A double-sided card offers one way to do this, as key points can
be summarised on the back.
Carry business cards with you wherever you go
Some of the best business connections are made whilst out socialising, yet many
people only carry them when attending official business events. During social occasions
people are relaxed and naturally talk about what they are doing. This is a great
time to build rapport with others and develop long-term beneficial connections.
So for it to develop into everything it might be, make sure they can contact you
when you are back in the office.
One tip to implementing this is to have a number of cards in your handbag or wallet
and your car. Make sure you check these regularly so that you don't run out. Also
give some to your partner to carry so that they can pass them on for you too.
Give them out readily
The cost of giving out a business card is tiny compared to the benefits it could
bring your business. Even if the person you are talking to can't see a need for
the product or service you offer at present, they may retain your card and contact
you in the future. There is also a chance that they may pass the card on to a friend
or family member. So be generous with your cards and give them out to anyone you
get talking to - you never know where it may lead.
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